Unleash the power of SEO! Learn essential strategies and best practices to boost your website’s visibility and rank higher on search engines.
Website speed is critical for SEO, user experience, and conversions. One of the easiest ways to improve your site’s performance is by converting images to Next-Gen formats like WebP and AVIF. These modern image formats significantly reduce file sizes while maintaining high quality, leading to faster load times and better PageSpeed scores. In this guide,…
The most important thing I learned when I started researching SEO (search engine optimization) is that it changes over time. The Google search engine is constantly improving its algorithm based on a user’s search query and which page the user is selecting from the SERPs (search engine results pages). And since Google is still the…
The new Google Analytics, terms GA4, is designed to give you the essential insights you need as a marketer. This will be the default property once starting October 14, 2020, if you’re creating a new account. Read more about the AI-powered insights from Search Engine Land here. First, you’ll want to head over to your…
In this article I will share a tutorial of how you can easily install Google Analytics in your WordPress website. *update May 20, 2023: these are the instructions for Universal Analytics which will be sunsetted on July 1, 2023. These instructions may not work in GA4. You can learn more about Google Analytics and why…