Email Marketing for Nonprofits
As other digital marketing strategies have evolved over the past decade, the question of “is email marketing still important?” keeps coming up.
4 Reasons Why You Shouldn’t Use a Noreply Email Address
This post originally was written for Brad Cecil and Associates. When you’re starting your marketing efforts, you may be tempted to use a noreply email address in the sender properties of your emails. You may be a one-person marketing team that doesn’t have time to bother with the abundance of Out of Office replies from…
5 Tools to Help You Craft Superior Email Subject Lines
This post originally was written for Brad Cecil and Associates. How many times have you been almost ready to send your perfectly crafted email, but you’re stumped on the subject line? The subject line can make or break your success because it can either motivate your audience to open or send it to the trash…