Guide to Understanding Your Google Analytics Reporting

Guide to Understanding Your Google Analytics Reporting

Google Analytics is a powerful tool that helps you track website traffic, user behavior, and conversions. But with so much data available, it can be overwhelming to know what metrics actually matter and how to interpret them effectively. In this guide, you’ll learn how to navigate Google Analytics (GA4) and use its insights to improve…

Google Analytics
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How Nonprofits Can Setup Google Analytics 4

This post originally was written for Brad Cecil and Associates. *update May 20, 2023: these are the instructions for Universal Analytics which was sunsetted on July 1, 2023. Google Analytics 4 (GA4) is the latest analytics platform from Google, offering powerful insights into your website traffic and audience. For nonprofits, it’s a free and valuable…