Unlock valuable insights with Google Analytics! Understand your audience, measure website performance, and make data-driven decisions for success.
Google Analytics is a powerful tool that helps you track website traffic, user behavior, and conversions. But with so much data available, it can be overwhelming to know what metrics actually matter and how to interpret them effectively. In this guide, you’ll learn how to navigate Google Analytics (GA4) and use its insights to improve…
If you’re new to digital or online marketing, you have probably been told to get yourself a Google Analytics account. I can guess that in one way or another you’ve at least have heard the term “Google Analytics” thrown around a few times. Though you may not know what it is and what it can…
I tried to follow Simo Ahava‘s tutorial on how to track user engagement time on a page, but I kept getting lost in his instructions. Simo is a developer, so he really understands how to create the javascript in order to report engagement time. I, on the other hand, am not well-versed in javascript where…
This post originally was written for Brad Cecil and Associates. *update May 20, 2023: these are the instructions for Universal Analytics which was sunsetted on July 1, 2023. Google Analytics 4 (GA4) is the latest analytics platform from Google, offering powerful insights into your website traffic and audience. For nonprofits, it’s a free and valuable…
Google Search Console is one the first setups that should be done when you’re in the beginning stages of starting your website. When I am getting started with a new client, I like to review their digital tools. I see where they are and how far they’ve come. By giving them a benchmark, I can…
Google Analytics 4, or GA4, is more focused on giving marketers and advertisers a comprehensive understanding of their users and how they interact with their website or app across all major devices.
Google Analytics filters are a great way to define what data is included or excluded and how it appears in your reports. Below I am covering the most common ones that I use and how to set the filters up.
Google has many tools that can help you on your blogging journey. In this post, I cover the basics to help you get started with your digital marketing.
Conversion Tracking is the ultimate need when beginning to measure your marketing goals. Do you know that you can setup Goals in your Google Analytics account? By creating a way to track actionable outcomes, you’ll be able to create internal goals in your own business.
Let me start off by saying that Google Analytics is dumb. And that’s a tip I learned from going through MeasurementMarketing.io‘s classes. I mean, it is a great tool, but it’s not perfect. And we as marketers need to be smarter in our digital efforts. Enter: UTM Parameters.