In this tutorial I will teach you how to create a new container in your Google Tag Manager (GTM).
What is Google Tag Manager?
Google Tag Manager is a free tool that delivers simple, reliable, easily integrated tag management solutions. You have the ability to manage all of your website tags in an environment that doesn’t required editing code except for the initial setup of adding it to your website. Learn more about everything else it can do here.
Why Do I Need Google Tag Manager?
If you are managing multiple tags on your website, then you’ll want to use GTM on your website. It offers an easy-to-use interface to create and implement tags without having to hire a web developer to do it for them. All tags are managed in one place.
What is a Tag?
A tag tracks events that happen on your website. An event can be a user clicking a button, typing in a text field, watching a video or loading a page. When an event occurs, the tag will collect information about the users actions. When you begin tracking these events, the amount of tags you create can become complicated.
If you’re running ads on Facebook, then you probably have the Meta Pixel installed on your website. The Meta Pixel is a snippet of code that you ad to your website. It helps with conversion tracking on your Facebook ads.
Create a New Container in Google Tag Manager
1. Head over to tagmanager.google.com. Click the Create Account button in the upper right-hand corner. Create the Account Name, enter your domain as the Container Name, then select what platform you’re using.
2. Agree to the Terms of Service.
If you’re already using GTM, then congrats! I’m glad you’ve invested time to dive into the free tool. If you’re not using it, ask yourself if you need to use it to manage tags. Do you want to track a lot of different events on your website? Then GTM is needed for your website.
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