How to Use Pinterest for Etsy: A Seller’s Guide to More Traffic & Sales

Pinterest is one of the best platforms for Etsy sellers to promote their products, drive traffic to their shop, and increase sales. Unlike other social media platforms, Pinterest acts as a search engine, meaning your Pins can bring traffic for months or even years after posting.

If you’re an Etsy seller, this guide will show you how to use Pinterest to grow your shop, reach more buyers, and maximize your sales.

Why Pinterest is Perfect for Etsy Sellers

✔️ Long-Term Traffic – Unlike Instagram or Facebook posts, Pinterest Pins stay searchable for years.
✔️ Highly Engaged Buyers – 80% of Pinterest users have purchased something they discovered on the platform.
✔️ Visual Discovery Tool – Pinterest is all about images, making it ideal for showcasing Etsy products.
✔️ SEO-Friendly – Pins rank on Pinterest AND Google, increasing your shop’s visibility.

Bottom Line: If you sell handmade, vintage, or printable products, Pinterest can help your Etsy shop grow exponentially.

1️⃣ Set Up Your Pinterest Business Account

To use Pinterest effectively for Etsy, you need a Pinterest Business Account.

How to Create a Pinterest Business Account:

1️⃣ Go to Pinterest Business and sign up.
2️⃣ Choose “Create Business Account” (or convert your personal account).
3️⃣ Fill out your shop details and select categories related to your products.
4️⃣ Add a profile picture (your Etsy shop logo or brand image).
5️⃣ Write a keyword-rich bio (e.g., “Handmade jewelry & unique gifts | Shop my Etsy store for one-of-a-kind pieces”).

Pro Tip: Keep your Pinterest username the same as your Etsy shop name for brand consistency.

2️⃣ Claim Your Etsy Shop on Pinterest

Claiming your Etsy shop verifies you as the content creator and gives you access to Pinterest Analytics.

How to Claim Your Etsy Shop:

1️⃣ Go to Pinterest Settings → Click “Claim”.
2️⃣ Select Etsy and follow the instructions.
3️⃣ Once verified, your Etsy listings will be attributed to your Pinterest profile.

Bonus: Your shop URL will appear on your Pinterest profile, boosting credibility.

3️⃣ Create Pinterest Boards for Your Etsy Products

Organizing your content into Pinterest Boards makes it easier for customers to find your products.

How to Set Up Etsy Product Boards:

✔️ Create niche-specific boards (e.g., “Handmade Jewelry” or “Boho Home Decor”).
✔️ Add keyword-rich board descriptions (e.g., “Discover unique, handmade gemstone necklaces perfect for gifts or everyday wear”).
✔️ Enable the “Shop” feature to showcase your Pins with product links.

📌 Example Pinterest Boards for Etsy Sellers:

“Best Gift Ideas for Her” – If you sell jewelry or accessories.
“Handmade Home Decor” – If you sell wall art, ceramics, or textiles.
“Custom Wedding Invitations” – If you offer printables or wedding-related products.

Pro Tip: Create seasonal boards like “Christmas Gift Ideas” or “Spring Decor Trends” to attract more buyers during key shopping seasons.

4️⃣ Create Click-Worthy Pins for Your Etsy Products

Since Pinterest is a visual platform, your Pins need to stand out to attract buyers.

Best Pinterest Pin Dimensions for Etsy Products:

✔️ 1000 x 1500 pixels (2:3 ratio) – Ideal for Pinterest search.
✔️ Bright, high-quality images – Use natural lighting to showcase products.
✔️ Text overlay with a call-to-action (CTA) – Example: “Shop Now | Handmade Jewelry”.

How to Make Etsy Pins That Get Clicks:

✔️ Use bold, easy-to-read fonts for product descriptions.
✔️ Add your Etsy shop name or website URL to the Pin design.
✔️ Showcase multiple angles or lifestyle images of your product.

📌 Tools to Create Pinterest Pins:

Canva (Free & easy to use).
Tailwind Create (Automates Pin designs).

Pro Tip: Add “Tap to Shop” on your Pins to encourage clicks to your Etsy store.

5️⃣ Write Keyword-Rich Pin Titles & Descriptions

Pinterest is a search engine, so using the right keywords in your Pin titles & descriptions helps more people find your Etsy products.

How to Find Pinterest Keywords for Etsy:

1️⃣ Go to the Pinterest search bar and type in a keyword related to your product.
2️⃣ Look at the suggested autocomplete keywords below the search bar.
3️⃣ Include these keywords naturally in your Pin descriptions.

📌 Example of a Keyword-Rich Pin Description:
“Looking for unique handmade gifts? This personalized birthstone necklace is the perfect birthday or anniversary present. Shop now on Etsy!”

Pro Tip: Add hashtags like #handmadejewelry #etsyfinds to boost visibility.

6️⃣ Schedule & Pin Consistently for Maximum Reach

Pinterest rewards consistent activity, so pinning daily increases your chances of reaching new customers.

How Often Should You Pin?

✔️ Pin 5-10 fresh Pins per day (Pinterest prefers “fresh” content).
✔️ Re-pin your Etsy products to multiple relevant boards (but space them out).

📌 Best Times to Pin:

Evenings & weekends (Pinterest is busiest at night).
Seasonal peaks (Pin holiday products at least 2 months in advance).

Pro Tip: Use Tailwind (Pinterest’s approved scheduler) to automate your Pins and post at the best times.

7️⃣ Join Pinterest Group Boards & Tailwind Communities

Pinterest Group Boards and Tailwind Communities help you get your Etsy Pins in front of a larger audience.

How to Find & Join Group Boards for Etsy Sellers:

1️⃣ Search for Group Boards using Pingroupie (pingroupie.com).
2️⃣ Look for boards with high engagement & followers.
3️⃣ Contact the board owner and request to join.

📌 Examples of Good Group Boards for Etsy Sellers:

“Handmade Etsy Finds”
“Best Gifts on Etsy”
“Trending Home Decor & Gifts”

Pro Tip: Join Tailwind Communities where Etsy sellers support each other by repinning product listings.

8️⃣ Track Performance with Pinterest Analytics

Once you’ve been pinning for a while, check Pinterest Analytics to see which Pins drive the most clicks and sales.

Key Pinterest Analytics to Track:

✔️ Outbound Clicks – How many people clicked from your Pin to your Etsy store.
✔️ Saves (Repins) – How many people saved your Pins for later.
✔️ Top Performing Pins – Which products are getting the most engagement.

Pro Tip: If a Pin has high saves but low clicks, add a stronger call-to-action (CTA) like “Shop Now” on the image.

Final Thoughts: Why Etsy Sellers Should Use Pinterest

If you’re an Etsy seller looking to increase shop visibility and drive more sales, Pinterest is one of the best free marketing tools available.

✔️ Use keyword-rich Pins to rank in search results.
✔️ Pin consistently and schedule with Tailwind.
✔️ Join Pinterest Group Boards & Tailwind Communities.
✔️ Track your analytics to improve performance.

Now it’s your turn! Do you use Pinterest for your Etsy shop? Let me know in the comments!

Katie

Need help optimizing Pinterest for Etsy? Book a consultation today!

More Pinterest Resources

Photo by charlesdeluvio on Unsplash

How to Use Pinterest for Etsy: A Seller’s Guide to More Traffic & Sales

Why Pinterest is Perfect for Etsy Sellers

1️⃣ Set Up Your Pinterest Business Account

How to Create a Pinterest Business Account: