How to Get More Traffic from Pinterest (2025 Guide)

If you’re not using Pinterest to drive traffic to your website, you’re missing out on a massive opportunity. Unlike social media platforms like Instagram and Facebook, Pinterest is a search engine, meaning your content can bring traffic for months or even years after you post it.

Whether you’re a blogger, e-commerce store owner, or business owner, this guide will show you how to optimize your Pinterest strategy and increase website traffic.

Why Pinterest is a Powerful Traffic Driver

✔️ Pinterest has 400+ million active users searching for ideas, products, and inspiration.
✔️ Pins have a longer lifespan than social media posts—months or years instead of hours or days.
✔️ 80% of Pinterest users say they’ve bought something after seeing it on Pinterest.
✔️ Pinterest ranks on Google, meaning your pins can appear in search results.

🚀 Bottom Line: If you create click-worthy content, Pinterest can become your top traffic source.

1️⃣ Set Up & Optimize Your Pinterest Business Account

Before you start pinning, ensure your Pinterest account is optimized for success.

✅ Step 1: Switch to a Business Account

A Pinterest Business Account gives you analytics, rich pins, and better visibility.

How to switch:

Go to Pinterest settings → “Account Settings”
Scroll to “Account Changes” → Select Convert to Business Account

✅ Step 2: Claim Your Website

Claiming your website tells Pinterest you’re a legitimate creator and allows you to track analytics.

How to claim your website:

Go to Pinterest Settings → “Claim”
Click “Claim Website” and follow the instructions

Once claimed, you get better pin tracking and SEO benefits.

✅ Step 3: Enable Rich Pins

Rich Pins automatically pull data from your website and make your pins more informative.

Types of Rich Pins:

Article Pins – Show blog post titles & descriptions
Product Pins – Show live pricing & stock levels
Recipe Pins – Show ingredients & cooking steps

👉 To enable Rich Pins, go to Pinterest’s Rich Pin Validator and enter your URL.

2️⃣ Create Click-Worthy Pinterest Pins

Pinterest is a visual platform, so your pins need to stand out.

✅ Step 1: Use High-Quality, Vertical Images

✔️ Pinterest’s best image size: 1000 x 1500 pixels (2:3 ratio)
✔️ Use bright, clear, high-resolution images
✔️ Avoid images with too much text or clutter

✅ Step 2: Create Eye-Catching Pin Designs

Pinterest users scroll quickly, so bold, clear text overlays increase clicks.

✔️ Use large, easy-to-read fonts
✔️ Include keyword-rich titles (e.g., “10 Ways to Grow Your Blog Traffic with Pinterest”)
✔️ Use brand colors and consistent design for recognizability

📌 Tools to Create Pins:

Canva – Free, easy-to-use pin templates
Photoshop – Advanced customization
Tailwind Create – Automates pin design

✅ Step 3: Write Keyword-Rich Pin Descriptions

Pinterest is a search engine, so your pin descriptions matter.

✔️ Include primary keywords naturally
✔️ Use a compelling CTA (e.g., “Click to read more” or “Save this for later!”)
✔️ Keep descriptions between 100-500 characters

👉 Example of a strong Pin description:
“Want to drive more traffic to your website? Learn how to use Pinterest SEO, optimized pin designs, and scheduling tools to get consistent monthly traffic. Click to read the full guide!”

3️⃣ Use Pinterest SEO to Rank in Search Results

To get consistent, long-term traffic, optimize your content for Pinterest SEO.

✅ Step 1: Find the Right Keywords

Pinterest ranks pins based on keywords, so researching the best ones is crucial.

How to Find Keywords on Pinterest:

Use Pinterest Search Bar – Type a keyword and look at autocomplete suggestions.
Check Related Pins – Look at high-ranking pins in your niche.
Use Pinterest Trends Tool – Find what’s trending (Pinterest Trends).

✅ Step 2: Optimize Your Profile & Boards

✔️ Add keywords to your profile bio
✔️ Use SEO-friendly board titles (e.g., “Pinterest Marketing Tips” instead of “My Pins”)
✔️ Write board descriptions with relevant keywords

Example of an optimized bio:
“Helping bloggers & businesses grow with Pinterest marketing tips, SEO strategies & viral pin designs. Grab my free Pinterest strategy guide!”

4️⃣ Pin Consistently & Schedule for Maximum Reach

✅ Step 1: Post Consistently (Best Pinning Strategy)

Pinterest rewards consistent activity, so pinning daily is better than pinning everything at once.

Recommended Pinning Strategy:

New Pins: 5-10 per day
Fresh Content: Create new designs for old blog posts
Re-pin to relevant boards but space them out

✅ Step 2: Use Tailwind for Automation

Tailwind is a Pinterest-approved scheduler that helps you pin consistently without manually posting.

✔️ Schedule pins in advance
✔️ Find the best times to post
✔️ Join Tailwind Tribes to get more repins

Bonus Tip: Pin at peak times (6 PM – 11 PM EST is the busiest Pinterest traffic time).

5️⃣ Join Group Boards & Tailwind Communities

Group Boards help you get your pins in front of larger audiences.

✅ Step 1: Find & Join High-Engagement Group Boards

✔️ Search Pinterest Group Boards in your niche
✔️ Use Pingroupie (pingroupie.com) to find boards
✔️ Request to join by messaging the board owner

✅ Step 2: Join Tailwind Communities

Tailwind Communities (formerly Tailwind Tribes) help expand your reach by sharing pins with other users.

✔️ Find relevant communities in your niche
✔️ Share high-quality pins for more exposure
✔️ Engage by repinning others’ content

Pro Tip: Joining active communities boosts repins & website clicks.

6️⃣ Track Analytics & Adjust Your Strategy

Pinterest Analytics helps you see what’s working and adjust your strategy.

✅ Key Metrics to Track:

✔️ Outbound Clicks – Shows which pins drive the most website traffic
✔️ Impressions – Tracks pin visibility
✔️ Saves (Repins) – Indicates popular content

📌 Bonus Tip: If a pin gets lots of saves but few clicks, try adding a stronger call-to-action.

Final Thoughts: Grow Your Traffic with Pinterest

If you’re serious about getting more traffic from Pinterest, focus on:

✔️ Optimizing your profile & pins for SEO
✔️ Posting consistently using a scheduling tool
✔️ Designing visually appealing, click-worthy pins
✔️ Joining group boards & Tailwind Communities
✔️ Tracking analytics & improving based on results

Now it’s your turn! What’s your biggest Pinterest traffic challenge? Let me know in the comments!

Need help setting up your Pinterest strategy? Book a consultation today!

More Pinterest Resources

Photo by Dima Solomin on Unsplash

How to Get More Traffic from Pinterest (2025 Guide)

Why Pinterest is a Powerful Traffic Driver