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Google Analytics is a powerful tool that helps you track website traffic, user behavior, and conversions. But with so much data available, it can be overwhelming to know what metrics actually matter and how to interpret them effectively. In this guide, you’ll learn how to navigate Google Analytics (GA4) and use its insights to improve…
Pinterest is one of the best platforms for Etsy sellers to promote their products, drive traffic to their shop, and increase sales. Unlike other social media platforms, Pinterest acts as a search engine, meaning your Pins can bring traffic for months or even years after posting. If you’re an Etsy seller, this guide will show…
If you’re new to Pinterest, you might think of it as just another social media platform—but it’s actually a powerful visual search engine that can help you discover ideas, organize inspiration, and even grow a business. Whether you’re using Pinterest for personal projects or want to drive traffic to your website, this beginner-friendly guide will…
Pinterest is one of the best platforms for sparking creativity and finding inspiration for everything from home decor and fashion to travel and personal development. Unlike other social media platforms, Pinterest is a visual search engine, making it easy to discover, save, and organize ideas tailored to your interests. Whether you’re planning a project, looking…
Coming up with fresh, engaging, and SEO-friendly content ideas can be a challenge. Whether you’re a travel blogger, lifestyle writer, or niche content creator, having a steady stream of ideas is crucial for growing your audience. Below are some of the best ways to generate content ideas that attract readers and rank on search engines….
If you’re new to digital or online marketing, you have probably been told to get yourself a Google Analytics account. I can guess that in one way or another you’ve at least have heard the term “Google Analytics” thrown around a few times. Though you may not know what it is and what it can…
I tried to follow Simo Ahava‘s tutorial on how to track user engagement time on a page, but I kept getting lost in his instructions. Simo is a developer, so he really understands how to create the javascript in order to report engagement time. I, on the other hand, am not well-versed in javascript where…
This post originally was written for Brad Cecil and Associates. *update May 20, 2023: these are the instructions for Universal Analytics which was sunsetted on July 1, 2023. Google Analytics 4 (GA4) is the latest analytics platform from Google, offering powerful insights into your website traffic and audience. For nonprofits, it’s a free and valuable…
Learn how to add a user in Google Analytics 4.
What is Google Tag Manager? Google Tag Manager is a powerful tool that simplifies the process of managing and deploying various tags on your website. It allows you to implement and control tracking codes, scripts, and snippets without directly modifying your website’s code. This makes it easier to track user behavior, collect data, and integrate…