Where to Get Content Ideas for Your Blog or Website
Coming up with fresh, engaging, and SEO-friendly content ideas can be a challenge. Whether you’re a travel blogger, lifestyle writer, or niche content creator, having a steady stream of ideas is crucial for growing your audience.
Below are some of the best ways to generate content ideas that attract readers and rank on search engines.
1. Use Google Autocomplete & Related Searches
Google’s search suggestions can reveal what people are actively searching for.
👉 How to Use It:
- Start typing a keyword in Google Search and see what autofill suggests.
- Scroll to the bottom of the search results page to find “Related Searches.”
- Check the “People Also Ask” section for commonly asked questions.
✅ Example: Searching “Best travel backpacks” may suggest:
- “Best travel backpacks for Europe”
- “Best travel backpacks for women”
- “Best lightweight travel backpacks”
SEO Tip: These are high-intent searches—writing content around them increases your chances of ranking on Google.
2. Leverage AI & Content Research Tools
AI-powered tools can help uncover trending topics and content gaps.
✅ Top Tools to Use:
✔️ ChatGPT & AI Tools – Generate topic ideas based on audience interests.
✔️ AnswerThePublic – Shows what questions people ask about a topic.
✔️ BuzzSumo – Finds viral content & trending articles in your niche.
✔️ Google Trends – Identifies rising and seasonal search trends.
✔️ Semrush & Ahrefs – Analyzes competitor content and keyword opportunities.
Example: Searching “Contiki Europe tours” on AnswerThePublic may show:
- “Is Contiki worth it for solo travelers?”
- “How much does a Contiki tour cost?”
- “Contiki vs G Adventures: Which is better?”
SEO Tip: Use these insights to answer real user questions in your content.
3. Look at Competitor Blogs & YouTube Channels
Analyzing what successful bloggers and YouTubers in your niche are writing about can spark new ideas.
✅ How to Find Competitor Content Ideas:
✔️ Search Google for a topic and check the top-ranking blog posts.
✔️ Browse YouTube channels in your niche and see what videos are performing well.
✔️ Check the comment sections on blogs and videos—what questions are people asking?
Example: If a travel blogger’s post on “One Day in Venice Itinerary” is ranking high, consider writing a “2-Day Venice Itinerary” or a “Hidden Gems in Venice” post.
SEO Tip: Don’t just copy competitors—add unique value with your own experiences or expert insights.
4. Ask Your Audience
Your existing readers and followers are a goldmine for content ideas.
✅ Ways to Get Ideas from Your Audience:
✔️ Instagram Stories Polls & Question Boxes – Ask “What travel tips do you need?”
✔️ Facebook & Reddit Groups – Join discussions in niche communities.
✔️ Blog Comments & Emails – What are readers asking you?
✔️ YouTube or Podcast Comments – Look at questions people leave.
Example: If multiple people ask “What should I pack for a Contiki tour?”, write a detailed Contiki packing guide.
SEO Tip: If readers ask the same questions repeatedly, they likely search for them on Google too—so answer them in a blog post!
5. Browse Pinterest for Trending Topics
Pinterest isn’t just for inspiration—it’s a powerful content research tool.
✅ How to Use Pinterest for Content Ideas:
✔️ Type a keyword in Pinterest’s search bar and see trending pins.
✔️ Look at popular travel bloggers’ Pinterest boards for content ideas.
✔️ Check Pinterest’s “Trends” tool to find seasonal & evergreen topics.
Example: Searching “Europe travel tips” on Pinterest may suggest:
- “Best countries to visit in Europe for first-timers”
- “10 travel mistakes to avoid in Europe”
- “Budget-friendly ways to travel Europe”
SEO Tip: Pinterest can drive massive blog traffic—optimize pins with SEO-friendly titles and descriptions.
6. Use Forums & Q&A Sites (Reddit, Quora, Facebook Groups)
People ask real travel questions on forums that don’t always appear in Google searches.
✅ Best Places to Find Content Ideas:
✔️ Reddit Travel Communities (r/travel, r/solotravel, r/backpacking)
✔️ Quora Questions (Search for your niche & filter by “Most Viewed”)
✔️ Facebook Groups (Join travel groups & see FAQs)
Example: Searching “Contiki tour” on Reddit might reveal:
- “Is Contiki good for introverts?”
- “How much extra money should I bring on a Contiki trip?”
- “Best Contiki itinerary for first-time Europe travelers?”
SEO Tip: Turn these real-world travel questions into long-form blog posts answering them in detail.
7. Repurpose Old Content into Fresh Posts
You don’t always need brand-new ideas—repurpose existing content into different formats.
✅ Ways to Refresh Old Content:
✔️ Turn blog posts into YouTube videos or podcasts.
✔️ Expand short posts into comprehensive guides.
✔️ Update older posts with new insights & trends.
✔️ Convert popular posts into checklists, eBooks, or infographics.
Example: If your post “10 Best Hostels in Europe” is ranking well, create:
- A video version showcasing each hostel.
- A Pinterest infographic with hostel recommendations.
- A new post: “10 Worst Hostels to Avoid in Europe.”
SEO Tip: Updating old content boosts rankings and keeps your blog fresh.
8. Check Seasonal & Trending Topics
Some content performs best at certain times of the year.
✅ Where to Find Seasonal Trends:
✔️ Google Trends – See travel search trends by month.
✔️ Pinterest Trends – Find upcoming seasonal topics.
✔️ Tourism Board Websites – See what’s being promoted in destinations.
Example:
- Spring: “Best places to see cherry blossoms in Japan”
- Summer: “Top beaches in Europe for budget travelers”
- Winter: “Best Christmas markets in Europe”
SEO Tip: Publish seasonal posts 2-3 months in advance for higher Google rankings.
9. Follow Travel News & Industry Updates
✅ Stay Updated with:
✔️ Travel news websites (Lonely Planet, Travel + Leisure, Condé Nast Traveler)
✔️ Airline & hotel blogs (Skyscanner, Expedia, Airbnb)
✔️ YouTube travel vloggers
✔️ TikTok & Instagram reels on trending destinations
Example: If flights to Japan reopen after restrictions, write: “How to Plan a Last-Minute Trip to Japan in 2024.”
SEO Tip: Covering news-related travel topics helps drive fast, trending traffic to your site.
Final Thoughts: Never Run Out of Content Ideas
Great content ideas are everywhere—you just need to know where to look! Whether it’s Google search trends, competitor research, Pinterest, or audience feedback, these methods ensure you always have fresh, engaging content.
Which method do you use for content ideas? Let me know in the comments!
Katie
Photo by Thought Catalog on Unsplash
